Silverts Vouchers

Silverts was established in Ingersoll, Ontario, Canada in 1930. Silverts began as a small town department store and by the 1960s had developed into a chain of department stores across southwestern Ontario. Silverts motto from its inception, of \"customer service and quality,\" proved to be a guiding force in the companys destiny. With Silverts motto in place, a strong customer loyalty was established and maintained. As Silverts customers aged, their need for service increased. Clients began contacting Silverts from Retirement and Long Term Care facilities demanding to know how Silverts could continue to service them. It was at this time that Silverts became aware of a special niche of people with special needs who had thus far been neglected. Styling considerations and the increased need for services had never been addressed. Two issues came to the forefront. First, the need to develop a line of clothing that made dressing an effortless task instead of an impossible chore. Secondly, a service that enabled clients to shop in the comfort of their own homes or in Long Term Care facilities. The first issue addressed the need for a specialty line of clothing. Focus research groups were established, consisting of clients, caregivers and health care professionals. The net result produced a specialty line of clothing that incorporated comfort, ease of dressing, style and washability. Silverts responded to the demand for a personalized shop at home service by creating a catalogue m

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